One of the best bill board campaigns I have ever seen is the Tui Beer series. These feature a billboard like the one below. The statement on the board changes from time to time.

For those not living in NZ, when we say “Yeah Right.”, what we mean is “we don’t believe you”. This should not be confused with “Too right” which means that we agree with what you are saying.

Please note that I don’t drink beer and this piece is not an endorsement of any kind, I just like the bill boards because they are clever / funny. If you have your own “Yeah Right.”, you can enter the Yeah Right competition

Below are some statements that should appear on those bill boards

• It was the dog.
• Winning isn’t everything.
• It’s not mine.
• It wasn’t me.
• I don’t snore.
• The cheque is in the mail.
• I did not have sexual relations with that woman.
• You won’t feel a thing.
• This will only take a minute.
• It wasn’t even close.
• Pain free dentistry.
• No presents.
• Life begins at 40.
• You don’t look a day older than 30.